Introduction

With a heritage spanning over four decades, IMT has built a powerful global alumni network of over 30,000 graduates, many of whom hold leadership roles across industries. The alumni of IMT have always been recognized as one of the core pillars of the institute—playing a crucial role in building brand IMT through their professional success, institutional contributions, and ongoing support.

Recognizing that alumni are not just former students but lifelong stakeholders, IMT established the IMT Alumni Association to enable stronger, sustained connections. The goal was to build a digital membership management platform  that would give alumni reasons to reconnect, contribute, and benefit from the network—ultimately leading to a shared mission of co-creating IMT’s future.

Challenges

1. Fragmented Alumni Engagement: Communication with alumni was inconsistent, making it hard to keep members connected year-round.

2. Event Participation Gaps: Despite a large membership base, event participation rates were not as high as expected.

3. Underutilized Alumni Potential: Alumni expertise and mentorship opportunities were not being tapped into in a structured way.

4. Manual Processes: Lifetime membership enrollments, event registrations, and mentorship connections required significant manual intervention, leading to inefficiencies.

Solution: The AlmaShines Advantage

IMT partnered with AlmaShines to launch an end-to-end alumni engagement platform tailored to their needs.

Key Features Implemented:

• Lifetime Membership Module: Offered a seamless online system for enrolling and managing lifetime memberships—making the process efficient, transparent, and accessible from anywhere.

• Integrated Alumni Engagement Tools: Modules for Campaigns, Events, and Mentorship provided multiple touchpoints for alumni to connect and contribute.

• Custom Branding & Communication: Personalized outreach and targeted campaigns kept alumni informed and involved.

Why AlmaShines Was the Right Choice:

“The platform has brought great structure to our alumni relations. Modules like Campaigns, Events, and Mentorship have helped us reconnect with our community and maintain consistent engagement. Efficient, customizable, and great customer support.”
— Srishti Singh, Alumni Relations Manager

Results

• Widespread Lifetime Membership: Out of approximately 14,000 alumni profiles, 99% have opted for lifetime membership, showcasing extraordinary adoption.

• Active Engagement: Around 8,000 alumni remain active users, with approximately 7,000 monthly visitors to the platform.

• Enhanced Connectivity: Alumni participation in events, mentorship programs, and campaigns has significantly increased, strengthening IMT’s global network.

Conclusion

IMT’s journey to 99% lifetime membership is a testament to how a well-designed, unified alumni engagement platform can transform institutional relationships. By digitizing key processes, offering diverse engagement opportunities, and prioritizing user experience, IMT has created a thriving alumni ecosystem that supports the institute’s mission—today and for decades to come.