Why Glassdoor Reviews Is Important and How to Improve it

When job seekers consider working for your company, they’re not just reading the job description. They’re reading reviews on Glassdoor. Today, a company’s reputation is shaped less by glossy employer branding campaigns and more by the voices of employees and alumni who share their experiences online.

This makes your Glassdoor rating one of the most powerful signals of your talent brand — influencing whether high-potential candidates apply, whether they accept your offer, and even how long they choose to stay.

But here’s the twist: improving your Glassdoor presence isn’t just about what happens inside the office. It’s also about how you engage with people after they leave. That’s where corporate alumni platforms come in.

Why Glassdoor Ratings Are Crucial for Talent Branding

1. Candidates Trust Peer Reviews More Than Company Promises
   According to Glassdoor, 86% of job seekers read reviews before applying. A rating below 3.0 can cut your applicant pool in half, while a rating above 4.0 attracts top-tier talent.
2. Employer Reputation = Hiring Advantage
   In competitive industries, a positive rating becomes a differentiator. Candidates often compare Glassdoor scores before deciding where to apply, making your rating a first filter in the hiring process.
3. Retention Starts Before Day One
   When employees join with realistic expectations based on positive stories, they’re less likely to feel “misled” and more likely to stay engaged and loyal.
4. Stronger Impact on Gen Z & Millennials
   Younger workers, who now make up the majority of the workforce, rely heavily on online reviews to assess company culture and leadership credibility.

How High Glassdoor Ratings Drive Better Hiring

• Attracts More Applicants: Companies with strong ratings receive up to 2x more applications.
• Improves Offer Acceptance Rates: Candidates who trust the reviews are more confident in accepting your offer.
• Cuts Recruitment Costs: With a strong employer reputation, you spend less convincing candidates to join.
• Boosts Referral Pipeline: Employees and alumni are more likely to refer talent if they believe in your culture.

The Role of Corporate Alumni in Glassdoor Ratings

One often-overlooked fact: many Glassdoor reviews are written by former employees. And those final impressions can make or break your rating.

If employees leave feeling neglected or undervalued, they’re more likely to post negative feedback. On the other hand, if their transition is handled thoughtfully and they remain connected through an alumni network, they are far more likely to leave positive, balanced reviews.

A Corporate Alumni Platform helps here by:

1. Creating a Positive Exit Experience
   Offboarding with transparency, appreciation, and continued access to opportunities ensures employees don’t feel like “outsiders” the moment they leave.
2. Keeping Relationships Alive
   Alumni communities allow former employees to stay updated on company news, network with peers, and benefit from resources. This continued connection builds goodwill.
3. Encouraging Advocacy
   Alumni who feel respected are more likely to write authentic, favorable reviews on Glassdoor — helping future hires see your company in a positive light.
4. Turning Boomerang Employees Into Promoters
   When ex-employees return (boomerang hires), their reviews often highlight how the company values long-term relationships — boosting credibility of your rating.

How to Improve Your Glassdoor Favorability with Alumni Engagement

Here are actionable steps to combine Glassdoor strategy with alumni engagement:

• Launch a Corporate Alumni Network: Give ex-employees a digital space to stay connected.
• Celebrate Alumni Achievements: Highlight their career milestones in newsletters or events — recognition goes a long way.
• Collect Feedback at Exit: Use alumni platforms to capture employee experiences before they head to Glassdoor. Fix issues proactively.
• Encourage Balanced Reviews: Invite both current and former employees to share authentic stories that reflect the reality of your culture.

Final Takeaway

Your Glassdoor rating is the public heartbeat of your talent brand. It shapes how future employees perceive you, how quickly you hire, and how engaged your workforce becomes.

But improving it isn’t just about free lunches or flashy perks. It’s about building genuine relationships that extend beyond employment. By investing in a corporate alumni platform, you create a culture where people feel valued during their time at your company — and long after they’ve left.

That lasting goodwill naturally translates into stronger Glassdoor reviews, better hiring outcomes, and a talent brand that stands out in a crowded market.