When it comes to fundraising, alumni are a major asset for colleges and universities. After all, these are people who have already demonstrated a commitment to their school, and they often have networks of friends and family who are also inclined to give.
But successfully tapping into this potential takes more than just sending out appeals and hoping for the best. It takes a thoughtful, planned approach that engages alumni and builds on their connections to the school.
In this article, we’ll share five strategies that can help your college or university achieve success with alumni fundraising.
Develop Meaningful Relationships With Alumni
It’s important for your organization to develop meaningful relationships with your alumni. After all, they are one of your most valuable resources.
But don’t just stop there. Get your alumni involved in your organization. Let them be a part of the decision-making process. And most importantly, let them know how much you appreciate their support.
When you have a good relationship with your alumni, they’re more likely to support your organization financially. And that’s what we want, right?
Utilize Almashines Alumni Management Portal
Your school has an Almashines Alumni Management Portal (AMP), and you should be using it to fundraise. Not sure how? Here are five strategies to get you started.
1. Utilize the AMP to create a custom donation page for your cause.
Creating a donation page is a great way to collect donations from your classmates and fellow alumni. You can easily create a page that showcases your cause and asks for donations. The AMP makes it easy to track donations and keep your donors up-to-date on their progress.
2. Make use of the fundraising tools available on the AMP.
The AMP offers a variety of fundraising tools, such as email templates, donation buttons and social media widgets. These tools make it easy for you to spread the word about your cause and collect donations from your supporters.
3. Leverage the power of social media.
Social media is a great way to reach out to your classmates and fellow alumni. You can use social media to promote your fundraising efforts and collect donations from online donors. The AMP makes it easy to embed social media widgets on your website or blog.
4. Encourage alumni participation in your fundraiser.
The more alumni who participate in your fundraiser, the better chance you have of raising money for your cause. You can use the AMP to track alumni participation and encourage more people to get involved.
5. Keep donors updated on your progress.
Donors want to know that their money is being put to good use. The AMP makes it easy for you to update donors on your progress by providing donation reports and progress updates.