Introduction

Welham was founded in 1957 by Miss H. S. Oliphant with a vision to provide young women in India with progressive and holistic education. Over the decades, the institution has built a distinguished academic legacy and a strong global alumnae network. Generations of graduates have carried the Welham name across industries and continents, creating an emotionally connected and influential community deeply rooted in its alma mater.

Challenges

Despite having a proud and loyal alumnae base, Welham faced challenges in structuring and scaling alumni engagement. Regional groups existed organically in cities such as Gurgaon, Goa, Kolkata, Mumbai, Delhi, Bengaluru, Hyderabad, Pune etc along with international chapters in Los Angeles, Chicago, Toronto, London, Singapore, Dubai and many more . However, these chapters functioned independently without a unified digital framework.

Communication was fragmented across informal channels, limiting coordination and visibility. Outreach lacked personalization, event participation varied across regions, and tracking alumni involvement required significant manual effort. Additionally, managing structured fundraising initiatives across multiple geographies lacked centralized transparency and reporting. Welham required a scalable and organized alumni engagement ecosystem.

Solution

Welham adopted the AlmaShines alumni engagement portal to centralize and digitize its alumnae community. The platform brought together a large base of active users onto a single structured alumni management system, strengthening visibility and participation across regions.

Through the portal, Welham was able to:

• Formalize and digitally manage multiple national chapters including Gurgaon, Goa, Kolkata, Mumbai, Delhi, Bengaluru, Hyderabad, Pune etc.
• Activate and coordinate international chapters across Los Angeles, Chicago, Toronto, London, Singapore, Dubai and many more .
• Enable location-based and batch-based personalized communication
• Digitally manage events, networking initiatives, and cross-chapter collaboration
• Launch and transparently track a structured ₹50 lakh fundraising campaign

This transformation shifted alumni engagement from informal networking to a measurable and strategically managed digital ecosystem.

Results

The digital transformation created meaningful institutional impact:

• ₹50 Lakhs Successfully Raised through coordinated participation from national and international chapters

• Strong Active User Adoption, reflecting high engagement on the portal

• Expanded and Structured Chapter Network with improved cross-city collaboration

• Higher Event Participation due to targeted and personalized outreach

• Enhanced Transparency and Reporting, strengthening donor trust

Conclusion

Welham’s journey demonstrates how legacy institutions can modernize alumni engagement while preserving emotional connection. By structuring multiple chapters and digitizing its ecosystem through AlmaShines, Welham converted goodwill into organized participation and measurable impact.

The strengthened chapter network and successful ₹50 lakh campaign reflect how a digitally empowered alumnae community can become a long-term strategic asset for institutional growth.