Introduction

The College of Engineering, Guindy Alumni Association of North America (CEGAANA), a 501(c)(3) nonprofit established in 2011, is dedicated to connecting alumni across the U.S. and Canada while supporting initiatives that benefit students and the Alma Mater in India. To better manage outreach, fundraising, and engagement, CEGAANA partnered with AlmaShines, an alumni engagement and fundraising platform built for impact.

Challenges

• Lack of centralized communication made it difficult to update alumni about ongoing initiatives.

• Manual and informal fundraising approaches limited reach and consistency.

• Donors had no way to track how their contributions were progressing or making a difference.

• Campaigns often lost visibility shortly after launch due to lack of automation or follow-up.

Solution: Strategic Transformation with AlmaShines

With AlmaShines, CEGAANA streamlined its fundraising operations, communication, and donor engagement—enabling professional, high-performing campaigns that connected alumni emotionally and functionally.

Key Actions Taken:

• Launched a branded alumni portal to centralize engagement and contributions

• Created campaign-specific pages with storytelling, visuals, and live goal tracking

• Used automated email and social media outreach to expand reach and drive participation

• Provided real-time dashboards to monitor campaign performance and share impact transparently

Results

CEGAANA’s fundraising efforts experienced significant success after implementing AlmaShines:

• Every fundraising campaign launched met 100% of its intended goal, thanks to targeted communication and digital infrastructure.

• A total of approximately $99,000 USD was raised across various initiatives, including scholarships, academic upgrades, and infrastructure support.

• The platform improved donor experience through real-time visibility and simplified giving options, leading to higher engagement and repeat support.

• Alumni involvement increased across initiatives, contributing both financially and through volunteering—strengthening the overall alumni network.

Conclusion

By adopting AlmaShines, CEGAANA successfully elevated its approach to alumni engagement and fundraising. The ability to consistently meet campaign goals and raise approximately $99,000 USD is a testament to the power of structured digital transformation.

With each initiative fully funded and efficiently executed, CEGAANA continues to build meaningful connections while delivering real value back to its community and institution.