Introduction

Established in 1947, PSG College of Arts & Science  is one of the most respected autonomous institutions in Tamil Nadu, managed by the PSG & Sons’ Charities Trust and affiliated with Bharathiar University. Renowned for academic excellence, value-based education, and community development, PSGCAS has produced thousands of successful alumni across various fields. To foster long-term connections and leverage alumni potential, the PSG Arts Alumni Association was formed.

Under the leadership of Mr. Jayakumar Ramdass (B.Sc., 1983), Managing Director, Mahendra Pumps Pvt. Ltd., the association has been committed to mentoring, fundraising, and strengthening alumni-institution ties. As the alumni base grew across generations and locations, traditional engagement methods became insufficient, prompting the need for a structured, digital-first approach.

The Challenge

Despite a strong alumni legacy, the association encountered key challenges:

• Fragmented, outdated alumni records

• Low engagement in events and activities

• Manual workflows without a centralized system

• Limited communication channels for outreach

• Lack of real-time data and alumni interaction insights

The Solution: Why AlmaShines – The Association’s Choice

In 2023, PSG Arts Alumni Association partnered with AlmaShines to digitize and streamline its alumni engagement. The platform provided a centralized, alumni-focused solution to manage communication, data, events, and outreach effectively.

“Almashines stood out for its alumni-focused features, customization, affordability, and exceptional support — a recommendation we’re glad we followed.”
— Mr. Jayakumar Ramdass, B.Sc 1983,

President, PSG Arts Alumni Association & Managing Director,

Mahendra Pumps Pvt. Ltd., Coimbatore

Key Solutions Introduced:

Communication Suite with Multi-Reach Outreach
With more then 2 lakh emails sent, the association launched timely newsletters, invitations, and automated reminders — increasing engagement across all alumni segments.

Event Promotion & RSVP Tools

The association digitized event workflows — from announcements to attendance tracking — which directly boosted participation by 60%.

Profile Activation & Smart Directory

The team activated over 19,000 profiles out of 25000+ alumni records, allowing alumni to easily discover peers by batch, location, or profession.

Multi-Platform Engagement
The portal saw 16000+ platform views and 5000+ login sessions, with more then 4000 sessions driven from social media promotions — showcasing cross-channel engagement.

Chapters Module (Supporting Feature)
While not the main focus, the Chapters Module played an important role in allowing city-based and international alumni groups to coordinate and run their own events under a unified system.

Implementation Experience & Support

The PSG Arts Alumni Association had a smooth and confident onboarding experience, thanks to the dedicated support provided by the AlmaShines team.

“The support from the alumni expert team, especially Ms. Neha Lalwani, has been outstanding. She was proactive, professional, and consistently went the extra mile to ensure we were comfortable with every feature. Our implementation journey was seamless, with every query addressed promptly and patiently. We truly appreciated the hands-on training sessions, step-by-step guidance, and timely follow-ups that made the entire onboarding process smooth and confidence-driven.”

The clear walkthroughs, expert-led sessions, and timely troubleshooting gave the association’s admin team the confidence to operate independently while knowing expert help was always within reach.

Conclusion

Through AlmaShines, PSG Arts Alumni Association moved from fragmented, event-centric engagement to a continuous, structured, and digital-first model. With scalable tools for outreach, event management, profile activation, and regional coordination, the platform became a single source of truth for alumni engagement. The Chapters Module added value by supporting regional initiatives, while the overall system ensured long-term sustainability and deeper alumni involvement.

AlmaShines enabled PSG Arts Alumni Association to transition from manual processes to a fully digital, connected, and engaging alumni ecosystem — with real results in communication, participation, and long-term connection.