Introduction

The Additional Skill Acquisition Programme (ASAP) Kerala, a Section-8 Company under the Department of Higher Education, Government of Kerala, has been a pioneer in skill development since 2012. In 2021, it transitioned under the Companies Act, 2013 to function as a government edTech company, delivering innovative and scalable learning solutions.

With a strong presence through 16 Community Skill Parks and 126 Skill Development Centres, ASAP Kerala has positioned itself as a leader in skilling, upskilling, and reskilling initiatives. Over the years, it has successfully hosted numerous large-scale skill-based events, setting benchmarks in employability-driven training.

Challenges

• Fragmented Event Execution: Large campaigns lacked a unified digital system to manage registrations, communications, and outcomes.

• Scalability Concerns: Running events across a wide audience base created coordination and tracking difficulties.

• Impact Measurement: Monitoring real-time engagement, such as views and attendance, was inconsistent.

• Visibility & Outreach: Communicating effectively to a diverse pool of participants required a more structured approach.

Solutions Implemented

ASAP Kerala adopted the AlmaShines engagement platform to streamline its event management and bring efficiency at scale.

• Centralized Hosting: Campaigns were hosted on a single platform with simplified registration.

• Seamless Communication: Event notifications, reminders, and updates were shared instantly, improving reach.

• Data Insights: Dashboards and analytics allowed tracking of registrations, views, and active attendees in real time.

• Scalable Model: The platform supported mass participation, including external and guest users, without logistical barriers.

Results & Impact

The CIRCLE Campaign, launched in connection with World Youth Skills Day 2025, became one of Kerala’s largest youth-driven skill initiatives. The campaign focused on AI and digital skills, while also addressing career readiness through resume building and LinkedIn profile enhancement.

It achieved remarkable success, attracting over 37,000 overall registrations and generating 200,000+ views, reflecting the campaign’s large-scale reach and impact.

Overall Campaign Highlights:

• Registrations: 37,000+ individuals

• Reach: 200,000+ engaged across the campaign

By addressing both emerging digital skills and employability skills, ASAP Kerala reinforced its ability to run impactful, multi-phase initiatives that create lasting value for participants.

Conclusion

Through the CIRCLE Campaign, ASAP Kerala showcased the power of combining structured skill-based programs with a digital alumni engagement platform. By leveraging AlmaShines, ASAP Kerala ensured seamless execution, measurable outcomes, and large-scale participation, setting yet another benchmark in employability-focused skilling initiatives.