Introduction

Manipal University Jaipur (MUJ), one of India’s leading private institutions, has steadily built a reputation for academic excellence, innovation, and holistic student development since its establishment in 2011. Located in Jaipur, Rajasthan, and part of the prestigious Manipal Education and Medical Group (MEMG), the university prides itself on nurturing future-ready graduates. Like many large institutions, MUJ recognizes the importance of its alumni—not just as brand ambassadors but as proof points of its long-term impact.

As part of its broader goal to enhance alumni engagement and meet evolving expectations of the NAAC accreditation process, MUJ recognized the need for more reliable alumni data.

However, the university faced a persistent challenge: incomplete or outdated alumni data. While the alumni base had grown significantly, the records failed to reflect accurate information about graduates’ current employment, education, and locations. This gap posed serious limitations—especially when preparing for national accreditations like NAAC, NBA, and NIRF, where demonstrating post-graduate outcomes is vital. The inability to present verified and structured alumni data affected not only MUJ’s reporting but also its alumni engagement efforts and external credibility.

The Challenge

MUJ’s alumni records were often missing crucial data points such as current job titles, company affiliations, geographic locations, and further education details. This led to three major challenges:

• Accreditation Limitations: Without verified alumni outcomes, MUJ struggled to provide compelling evidence of graduate success in submissions to national ranking and accreditation bodies.

• Weak Alumni Engagement: Outdated records meant the university could not tailor communication or identify high-potential alumni for networking, mentorship, or institutional storytelling.

• Lack of Credible External Narratives: Prospective students, recruiters, and partners increasingly look for transparent, data-backed proof of a university’s impact. MUJ’s inability to demonstrate this hampered institutional visibility and credibility.

The absence of accurate records limited MUJ’s ability to track alumni after graduation, a critical requirement for presenting student outcomes for NAAC and aligning with NAAC alumni criteria.

The Solution: AlmaShines’ Data Enrichment Services

MUJ aimed to move beyond fragmented spreadsheets toward a centralized alumni database management system that could support both engagement and accreditation needs.

To bridge this gap, MUJ partnered with AlmaShines offered their Data Enrichment Services—a comprehensive solution that blends reliable data sources with manual verification to accurately update, validate, and organize alumni records.

The process focused on enriching four critical data dimensions:

• Employment information, including current job titles and career progression

• Company details, including industry sectors and brand names

• Geographic location data for regional segmentation

• Academic pursuits, such as higher education degrees and institutions attended

AlmaShines ensured the data came from reliable sources and was thoroughly validated, making the final output not just current—but also credible and ready for strategic use.

The Results Achieved

With improved alumni records, MUJ was able to meet higher education accreditation requirements more confidently, backed by structured outcomes and verified alumni trajectories.

First, the university was finally able to submit structured and verifiable alumni data in its accreditation reports. This included quantifiable placement outcomes and academic pursuits that clearly illustrated MUJ’s value to students even after graduation. The enriched dataset significantly strengthened MUJ’s submissions to NAAC, NBA, and NIRF.

Second, the enriched data allowed the university to unlock targeted alumni engagement strategies. With updated job roles, locations, and education info, MUJ could segment its alumni, re-establish connections with dormant members, and identify high-achieving individuals for mentorship, speaker sessions, and campaign spotlights.

Finally, the university’s external credibility improved. Verified alumni outcomes gave MUJ a sharper narrative to present to prospective students, parents, recruiters, and collaborators—adding weight to its promises of long-term success and employ ability.

Dr. Sushil Kumar Jain, Director of Alumni Relations and Professor of Physics at SPBS, FoSTA, Manipal University Jaipur-

“AlmaShines’ Data Enrichment Services have significantly elevated the quality, accuracy, and credibility of Manipal University Jaipur’s alumni records. This enhancement has played a crucial role in strengthening our submissions for accreditations such as NAAC, NBA, and NIRF. By providing updated, verifiable insights into alumni job roles, organizations, locations, and academic pursuits, we are now able to present structured and credible alumni outcomes that reinforce our institutional achievements.

Beyond regulatory compliance, this enriched data has enabled us to foster a stronger, more engaged alumni network. The improved visibility into alumni trajectories not only adds weight to our reports but also helps us build meaningful, data-driven connections that support our broader community-building efforts.”

Quantitative Impact

• Approximately 74% of alumni records now include updated job titles and company names
• Nearly 60% have accurate current locations
• Around 55% include verified education updates

This shift turned a fragmented alumni database into a strategic institutional asset.

Conclusion

For Manipal University Jaipur, partnering with AlmaShines was more than a data cleanup exercise—it was a step toward institutional transformation. The enriched alumni data not only addressed regulatory and accreditation requirements but also laid the foundation for deeper alumni engagement, stronger external storytelling, and long-term brand credibility.

With continuously refreshed insights and structured reporting, MUJ is now equipped to build a globally connected alumni network that reflects the university’s excellence—and fuels its growth for years to come.

If your institution is preparing for the NAAC accreditation process or seeking to improve alumni database management, AlmaShines offers the structure and support you need to succeed.