Alumni Unlocked · Free Diagnostic by AlmaShines
Is Your Alumni Community
Truly Thriving?
Answer 10 expert questions drawn from 2,000+ institutions worldwide. Get a personalised Alumni Engagement Score with benchmarks and a tailored growth roadmap — free, instant, no login.
2,000+Institutions Assessed
45+Countries
~3 minTo Complete
Question 1 of 10
Alumni Communication
If alumni from your Class of 2015 were asked today — “When did you last hear something meaningful from your institution?” — what would most of them honestly say?
Think beyond mass-blast emails. Meaningful = personalised, relevant, worth opening.
This week — and it felt relevant to their life stageConsistent, segmented outreach across email, app, and social with strong open rates
This month — a newsletter or event inviteRegular cadence exists but content is mostly broadcast, not personalised
Sometime this year, around an event or reunionCommunication is reactive and tied to specific occasions only
Honestly, they probably can’t rememberNo structured alumni communication channel or cadence in place
Database Health
Your institution is planning its biggest alumni event in a decade. How confident are you that you can actually reach the people you’re inviting?
Not how many graduated — how many you have verified, working contacts for right now.
Very confident — verified contacts for 70%+ of alumniDatabase is enriched, auto-updated via social, and cleaned regularly
Fairly confident — we’d reach about halfGood records for recent batches but older graduates have significant gaps
Mixed — we’d spend more time finding people than planningData lives in scattered spreadsheets with outdated or missing contacts
Not confident — our database is largely outdatedNo systematic alumni database beyond old graduation records
Community & Networking
When alumni in the same city want to connect professionally, where does that conversation actually happen?
This reveals whether your institution owns its alumni community — or whether alumni have moved it somewhere you can’t see.
Our platform is the hub — alumni return to it naturallyActive alumni portal or app with high return visits and peer-to-peer interaction
Split — some use our platform, but messaging apps dominatePlatform exists but alumni default to informal groups for real conversations
Mostly WhatsApp or Facebook groups they created themselvesEngagement happens entirely outside institutional visibility or control
They aren’t really connecting in any structured wayNo community infrastructure — alumni feel no pull to stay connected
Fundraising & Giving
If your institution needed to fund an urgent student scholarship today and sent a single message to all alumni — how many would give within 48 hours?
Giving velocity is the true measure of how much alumni trust and feel connected to your institution.
Hundreds — an active, emotionally invested donor baseRegular giving campaigns with strong participation and a culture of alumni philanthropy
Dozens — loyal donors but limited broader participationA small committed group gives consistently but the wider base hasn’t been cultivated
A handful — only if we personally contacted close alumniNo giving culture; fundraising is transactional and feels like a cold ask
We genuinely don’t know — we’ve never tried a direct askNo alumni fundraising has been attempted or there’s no infrastructure to do it
Career & Mentorship
A final-year student asks: “Can you connect me with an alumnus working in fintech in Singapore?” How quickly can your institution make that happen?
Your answer reveals whether your alumni network is a living asset or a dormant address book.
Same day — our network is searchable, active, and willingStructured mentorship programme with alumni who’ve opted in to support students
Within a week — with some manual searching and outreachNo formal system but staff know key alumni and can usually connect
Possibly in a few weeks — significant effort requiredAlumni data is incomplete; connections rely on staff’s personal networks
We’d end up searching LinkedIn ourselvesNo alumni career infrastructure; students are largely on their own post-graduation
Data Intelligence
Leadership asks for a report on the top 50 employers of your alumni and the regions they’re based in. How long does it take to produce it?
This is also the report that accreditation bodies, ranking agencies, and industry partners want to see.
Minutes — auto-generated in our alumni dashboardData syncs with professional networks; real-time analytics always available
A day or two — requires some manual data pullingData exists but requires manual aggregation from multiple sources
A week of chasing spreadsheets and alumni directlyHeavy manual effort; data is incomplete and unreliable
That report doesn’t exist in any reliable formNo system for tracking alumni career progression after graduation
Alumni Milestones
When an alumnus becomes a CEO, wins a national award, or launches a successful company — does your institution know before the world does?
How institutions treat alumni achievements determines how proud alumni feel — and whether they give back.
Yes — alumni update us and we celebrate them publiclyMilestone tracking embedded in platform; celebrations drive viral engagement
Sometimes — if someone shares it with us directlyReactive celebration; no proactive tracking or milestone alerts in place
We usually find out on social media, months laterNo real-time connection with alumni professional lives
We mostly never find out unless they visit campusAlumni have no pathway to share their success with the institution
Personalisation
Leadership wants to message only female alumni who graduated before 2010 and are now in senior leadership. Can your team do this — today?
Segmentation capability separates institutions with 8% email open rates from those achieving 38%.
Yes, easily — filters like this take under an hourFull segmentation by cohort, gender, industry, seniority, geography and more
We could do graduation year — but not industry or seniorityBasic segmentation exists; granular filtering requires manual list-building
It would take days and wouldn’t be fully accurateSegmentation requires manual effort across incomplete records
That level of targeting isn’t possible for us right nowAll communications go to the full list; no segmentation infrastructure exists
Measurement & Analytics
When your alumni team presents to the Vice Chancellor or Board — what story do they tell about community health?
Institutions that measure alumni engagement grow it 2.3× faster than those relying on gut feel.
Data-driven dashboards — engagement scores, giving trends, event ROIRegular reporting with benchmarks, cohort analysis, and predictive insights
Basic metrics — email open rates and event headcountsSome measurement exists but no deeper engagement analytics
Mostly stories — a few notable alumni and anecdotal winsNo systematic data; presentations rely on highlights rather than trends
Alumni relations rarely gets a seat in those presentationsNo formal reporting; alumni function operates without institutional visibility
Institutional Strategy
If the person managing alumni relations resigned tomorrow, what would happen to your alumni community over the next six months?
A community that depends on one person isn’t a community — it’s a relationship. This reveals institutional resilience.
It would continue — systems, SOPs, and a team are in placeAlumni relations is institutionalised; platforms, processes, and playbooks exist independently
It would slow — quality drops but not collapseSome processes documented; new person could ramp up in 2–3 months
It would struggle significantly for 6+ monthsMost knowledge is in one person’s head; no systems or handoff playbook
It would effectively stop — or there’s no dedicated person at allAlumni relations is an afterthought; no ownership, strategy, or continuity
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How You Compare — 2,000+ Institution Benchmark
Elite (Top 10%)90
Top Quartile (25%)72
Global Average52
Your Score—
Score Breakdown by Pillar
Your Expert Growth Recommendations
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