How Welham Girls’ School Used an Alumni Fundraising Platform to Raise ₹50 Lakhs
From fragmented regional chapters to a unified digital ecosystem a fundraising success story built on structured alumni engagement
🎓 Founded 1957
🌎 National and International Chapters
Successfully Raised
Chapters Across Indian Cities
International Chapters Worldwide
Legacy Institution
About Welham Girls’ School
Welham Girls’ School was founded in 1957 by Miss H. S. Oliphant with a vision to provide young women in India with progressive and holistic education. Over nearly seven decades, the institution has built a distinguished academic legacy and a strong global alumnae network that spans industries and continents.
Generations of graduates have carried the Welham name across the world, creating an emotionally connected and highly influential community. The alumnae network had grown organically over decades, loyal, proud, and deeply rooted in their alma mater. The challenge was not building that loyalty. It was structuring it into a measurable, digitally-powered alumni fundraising platform.
The Challenge
A Proud Network with No Unified Structure
Regional alumnae groups existed organically across cities like Gurgaon, Mumbai, Delhi, Bengaluru, Kolkata, Hyderabad and Pune, alongside international chapters in Los Angeles, Chicago, Toronto, London, Singapore and Dubai. But each chapter functioned independently with no digital framework connecting them to the institution or to each other.
Communication was fragmented across informal channels. Outreach lacked personalization, event participation varied widely across regions, and tracking alumnae involvement required significant manual effort. Structured fundraising across multiple geographies was especially difficult without centralized transparency or reporting.
Welham needed more than a database. It needed a scalable, organized alumni fundraising platform that could unify its chapters, enable targeted outreach, and support meaningful institutional fundraising. AlmaShines provided exactly that that could unify its chapters, enable targeted outreach, and support meaningful institutional fundraising.
Where the Gaps Showed Up
Fragmented Communication
Outreach relied on informal channels with no central coordination, meaning messages were inconsistent and often never reached the right people.
No Unified Chapter Framework
National and international chapters operated independently with no shared digital infrastructure linking them back to the institution.
Uneven Event Participation
Without personalized outreach or regional targeting, event attendance was unpredictable and difficult to grow consistently across chapters.
No Fundraising Infrastructure
Managing structured fundraising across multiple geographies lacked the centralized transparency and reporting needed to build donor confidence.
The AlmaShines Solution
Platform used: AlmaShines Alumni Engagement Portal, with chapter management, personalized campaigns, and fundraising tools for schools at its core.
Welham adopted the AlmaShines alumni engagement portal to centralize and digitize its alumnae community. The platform brought together a large base of active users onto a single structured alumni management system, strengthening visibility and participation across all regions.
Through the portal, Welham shifted from informal networking to a measurable and strategically managed digital ecosystem. Key capabilities deployed included:
What AlmaShines Enabled
Formalized and digitally managed national chapters including Gurgaon, Goa, Kolkata, Mumbai, Delhi, Bengaluru, Hyderabad, Pune and more
Activated and coordinated international chapters across Los Angeles, Chicago, Toronto, London, Singapore, Dubai and more
Enabled location-based and batch-based personalized communication for targeted outreach
Digitally managed events, networking initiatives, and cross-chapter collaboration
Launched and transparently tracked a structured ₹50 lakh fundraising campaign with full reporting across geographies
The Chapter Network
National Chapters
Gurgaon · Goa · Kolkata · Mumbai · Delhi · Bengaluru · Hyderabad · Pune and more cities across India
International Chapters
Los Angeles · Chicago · Toronto · London · Singapore · Dubai and more locations worldwide
Impact and Results
Successfully raised through coordinated participation from national and international chapters
Active user adoption on the portal reflecting high alumnae engagement across all regions
Structured chapter network across national and international cities with improved cross-city collaboration
Event participation through targeted personalized outreach and enhanced donor transparency
What This Made Possible
Goodwill Converted to Participation
Years of emotional connection to Welham was channelled into organized, measurable engagement, turning loyalty into action.
Fundraising at Scale
The ₹50 lakh campaign succeeded because it was backed by transparent reporting and coordinated cross-chapter participation, not just goodwill.
Global Network, Local Identity
International alumnae in London, Singapore, Dubai and beyond now have a structured home, connected to Welham and to each other through a single platform.
A Legacy Institution Made Future-Ready
Welham preserved its emotional heritage while building a modern, scalable infrastructure, ensuring the alumnae network grows stronger with every graduating class.
About AlmaShines
AlmaShines is a comprehensive alumni engagement platform trusted by over 2,000 institutions across India, with a 98% customer retention rate. It helps universities, colleges and schools build meaningful, lasting relationships with their graduates through modules covering Chapter Management, Events, Campaigns, Fundraising, Mentorship, and more. Available on web, Android, and iOS.
Ready to Turn Your Alumnae Network into a Strategic Asset?
See how AlmaShines can help your institution structure chapters, launch fundraising campaigns, and build engagement that compounds over time.